We are helder-id.
We design and develop products
We take care of realization.

 

We are helder-id.

A team of well-trained, experienced, creative industrial designers & engineers.

 

We design and develop products.

Whether in a limited series or mass production, the end-product should always embody the perfect balance of functionality, appealing design and efficient manufacturability.

 

We take care of realization.

We are no-nonsense product developers, always aiming to find straightforward and effective solutions to complex problems.

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WE ARE HELDER-ID

A team of well-trained, experienced, creative industrial designers & engineers.

WE DESIGN AND DEVELOP PRODUCTS

Whether in a limited series or mass production, the end-product should always embody the perfect balance of functionality, appealing design and efficient manufacturability.

WE TAKE CARE OF REALIZATION

We are no-nonsense product developers, always aiming to find straightforward and effective solutions to complex problems.

WHAT WE DO

Helder-id is a forward-thinking design & product development consultancy. We strive to deliver successful products that help our clients to achieve a durable competitive market position. Whether in a limited series or mass production, the end product should always embody the perfect balance of functionality, appealing design and efficient manufacturability. We have invested in a vast network of development & manufacturing partners. And this is what we do: We design and develop successful products and we take care of realization.

Recent projects

Micronic CS700

2017-02-02

SoilCares Scanner for Scope Design

2017-01-31

Fooom Brand Identity

2017-01-30

Fooom soap dispensers

2014-03-30

Basil bycicle basket

Basil adapters for bicycle baskets

2014-03-30

Our approach

The helder-id team is very much used to working according to highly structured integral product development trajectories, but we always maintained the flexibility that is needed to create innovative solutions. The methodology described below is our guideline, but commonly we adapt to the specific needs of our clients. Working together, with both our clients and our development partners, is an integral part of our approach.

Orientation

Thorough project preparation, including problem analysis, market & trend research, design strategy, outlines for requirements, budgets and project planning.

Ideation

Concept development by using brainstorming & innovation workshops, mood boards, concept sketching, visualization of ideas and mock-ups.

Creation

Completion of detailed product design, including styling, colors and materials, user interaction & ergonomics, 3D model making and CAD renderings.

Construction

Engineering and refining of product design, involving calculations and simulations (ie. FEM), and definition of final materials & production technologies.

Validation

Verification of product design and manufacturability by means of prototyping & (user) testing, and subsequent refinement and optimizations.

Realization

Implementation, outsourcing and support of industrialisation process, including sourcing & procurement of tooling and process optimization.

WHO WHE ARE

Our team consists of well-trained, experienced, creative industrial designers & engineers. We are no-nonsense product developers, always aiming to find straightforward and effective solutions to complex problems.

Marc Fleuren

Founder, partner

Marc is a passionate product developer. He was responsible for many successful product innovations, for both his own businesses and for other companies.

Paul Bruinink

Founder, partner

Paul is a master in getting things done in order to meet time-to-market expectations. He excels when there is a need to make quick informed decisions and improvise under time pressure.

Merel Pieck

Industrial designer

Merel is a versatile product designer with experiences in both design and product styling. She always tries to find the perfect balance between aesthetics and functionality and has a keen eye for detail.

Dennis Martina

Industrial designer

Dennis is an enthusiastic, versatile industrial designer with a pragmatic approach. He has mastered the balance between flexibility and accuracy and is a perfect fit in the team.

Koen Ouweltjes

Industrial designer

Koen's design approach is characterized by being cocreative and human-centred to get the core of the problem and needs, and translate this into tailored design solutions for the intended target group.

Kornel Ringelberg

Founder, Partner

Kornel is the perfect all-rounder: a very creative designer with an excellent track record in engineering. ‘Quality is in the details’ is Kornel’s professional motto.

Development network

Every product development project is different. In many cases a multidisciplinary approach is required, and sometimes specific know-how is required that surpasses our knowledge. Fortunately, helder-id has a vast network of experts to rely on. Our network includes specialists in the field of:

  • CE compliancy
  • Medical Certification
  • Patent applications
  • Sustainability design
  • Prototype pilot series
  • Test injection molds
  • Tooling development
  • Assemblage & testing
  • Contract manufacturing
  • Electronics design
  • Embedded software
  • Mobile app design
  • Composites materials
  • Aerodynamics/CFD

Our clients include

Get in contact

Our office is located at the Creative Campus Almere.

Bolderweg 2
1332 AT Almere
+31 85 877 0372
info@helder-id.com